Project 7

TypeCon 2011
You will create a theme and name for the 2011 TypeCon conference held by the Society of Typographic Aficionados. The place of your event and conference is up to you, and can be anywhere in the continental USA. Make the theme and name relevant to the audience, and do research to learn about the Society of Typographic Aficionados (SoTA). TypeCon 2009 event and designs

TypeCon covers a broad range of interests, including typography, type design, font production, graphic design, new media, printing history, calligraphy and hand lettering, the book arts, advertising, type in motion, literacy, type sales and marketing, legal issues, type and design education, and other related areas. It is far reaching, broad, and media-diverse.

Final Product to Be Designed: Wordmark for TypeCon 2011
The wordmark will be a unique identity comprised entirely of typography (letters, numbers, punctuation). This is akin to the fashion label wordmark you each made, which was built of custom letters you designed. For this project, like that one, do not merely use Arial, Helvetica, nor any other pre-designed fonts for your final product. But consider how you can morph, combine, fuse, break, push, or pull existing fonts into something new. You may also hand craft an original wordmark using calligraphy, sculptural materials, photography, or collage.

The class website has references to past conference artwork, and our Turnstile2 folder VCOM 358 Tselentis > Project 7 has examples too. BrandNew Classroom also has student work with solid final products thanks to the strong process work.

Keep this in mind for your TypeCon wordmark:

1. have a concept;
2. show all work in progress for all submissions below
   (this will factor into your final grade);
3. the name / theme must be appropriate;
4. the wordmark look should relate to your name / theme;
5. have a concept;
6. it must be readable;
7. it must be scalable, and work at small or large sizes,
   as small as 2-inches wide, as large as 10-yards wide;
8. color is open, use color with a conceptual / functional purpose;
9. make sure color allows for positive, negative,
   and color background renderings;
10. remember that even color needs contrast,
    so pair your colors with function in mind.

Due. Thurs. Apr. 29th on or before 3.00pm
e-mail me a PDF of your work in progress which can include

1. your final theme with 8-12 visual directions for your wordmark
   or
2. three different themes you're considering (if you're still indecisive) and 3-4 wordmarks per theme

I will reply with feedback 12-24 hours after I receive the above materials from either (1) or (2).

Final Work Due Tue. May 4th on or before 12.30pm
place a PDF in Turnstile2 > VCOM 358 Tselentis > Project 7: the PDF should have all process work, sketches, photographic inspiration, and the final wordmark; Final PDF must have all of your process work, sketches, inspiration, photographic reference, and thought process visually provided; name your PDF as such: lastname_firstname.pdf