Video Proposal

Students, who are interested in producing a video that promotes the Winthrop Visual Communication program as their final Intermediate Type project, should craft a comprehensive proposal and submit it at our Thurs. Nov. 3 class. The final video would need to be handed in on or before Thurs., Dec. 8th at 3pm as an HD QuickTime movie.

What content/message should the video have?

1. promotion of Winthrop's Visual Communication Design program
2. incorporation of graphic design, illustration, and interactive media into the movie
3. words that describe the tools, trades, media, and things our students use/do
4. can include people, but typography must take center stage in the video

How long should the video be?

1. Between 2 to 4 minutes.

What form, speed, tone, mood can the video have?

1. Typophile 5 http://youtu.be/p2t4hz_uaHI
2. Typophile 4 http://youtu.be/PHPvHwqmPFk
3. Wood type http://vimeo.com/30631480
4. Stop motion http://vimeo.com/user7917836/sweet-play
5. Living font http://youtu.be/LppK4ZtsDdM
6. Process, hi speed NY Times

What should the proposal have?

1. At least three different themes you intend on creating. Each of the three themes will need 12 story board drawings to give us an idea of what you want to make.
2. Samples of music you'd like to have as a soundtrack, these can be songs you own on CD or iTunes, or so-called "scratch music" that sounds like the soundtrack you want to make yourself. They do not have to be songs you've already recorded on Garage Band.
3. A title for your video.
4. Why you want to take on this project.

Objectives: experiment with typographic construction; use video to render motion graphics and coordinate it with a soundtrack; design a cohesive theme, and visualize it through motion graphics;

Media: Final video can be a combination of recorded imagery, such as physically built typography, stop-motion animation, stop-motion videography, and digital animation. Making a video exclusively using Flash, cartoons, or other animated graphics will not be permitted, but you can incorporate some of that media into your video. Video can be recorded with any of the cameras available in the RVRC. Soundtrack can either be generated by the student, or music can be provided by the instructor. For those willing to author their own music, Garage Band demos will be given, and students will learn how to record, mix, and mix-down tracks.

Final Project's Evaluation Criteria:
1. craftsmanship

• presentation is professional and appropriate
• cohesive, interesting, dynamic composition
• precise edits, renderings, and soundtrack overlay
• demonstrates good use of tools
• follows directions

2. composition

• design, animation, and video is visually dynamic and well executed
• good use of space, and active design
• placement and presence of items on format is decisive
• unity and variety to enhance interest
• use of typographic variety, contrast, styles to enhance message

3. concept

• designs are suitable for the subject matter
• typography is integrated appropriately, use composition to reinforce
• message conveyed appropriately, and relates to project objectives

Deadlines: see class calendar