Thursday, March 07, 2019

Exercise - Digital Typography

Read the provided links at Adobe, HOW, and YouTube, to learn about applying typography to 3D space and 3D elements.

Goals
  • understand 3D space in digital and physical domains 
  • experiment with digital software to have 2D typography fuse with a 3D space
  • apply your knowledge of typography, kerning, and tracking to digital and 3D space


I. Anamorphic, Illusion. Use the provided interior gallery space and building exterior. Apply your name to the interior and exterior walls. For the interior, show it "flat" and readable when looking down the hall and then skewed within the space when looking down the far left; for the exterior, apply your name to one of the walls for a "flat" read and then show it skewed when viewing the exterior from another perspective. Work in Photoshop, Illustrator, Dimension, or a combination of said software. Submit a total of four photos: (a) down the interior hall and (b) at the left of the interior hall, as well as (c) the front of the building's exterior and (d) viewing the building's exterior at an angle.

II. Consonance, Application to 3D Model. Use the supplied white 3D models and project your name onto them, fitting your full first name into one of the model corners. Capture an image of your name with "flat" reading so we see it in two-dimensions just like we'd see it on paper. Take a second picture of the 3D structure at an angle to show how your name would skew, distort, and stretch with the building and with the new vantage point. Submit two photos, one for each vantage point.

Worth 50:
25 points for each of the approaches above, numbers I and II:
  • 10 craft, detail work, rendering of type in space, correct rendering of perspective, vantage points
  • 10 techniques used and ability to convincingly synthesize 2D and 3D space
  • 5 professionalism, presentation, following directions