Sunday, March 17, 2019

Ambient Type, Space, Environment

Using a phrase, quote, or series of phrases or quotes, students will create an indoor and/or outdoor typographic experience.

Goals
  • understand 3D space in digital and physical domains 
  • experiment with 2D typography fused with, within, or onto a 3D space
  • apply your knowledge of typography, kerning, and tracking to digital and 3D space
  • apply what you have learned from the Digital Type Exercise
 You may…
  • physically install this, actually building it in 3D space
  • manipulate photography, illustration, and typography, to "fake it" in Photoshop
  • do a combination of the two methods above
Specifications…
  • Media or Medium: open
  • Size, Scope: open
  • Color: open
  • Documentation: 4-6 photographs, ideally high-resolution
  • Optional: a 30-40 second video showing the space as a walk-through or other experience

Worth 100 points
  • 10% craft: rendered typography, phrase, quote
  • 20% legibility and readability
  • 30% composition: design in the environment
  • 20% conceptual merit, uniqueness 
  • 20% presentation/professionalism